3. Looking too Generic

This of course is subjective, but take the time to customize how your blog looks. Many blogs look similar to other ones and do not stand out from the others. Your content may look great, but if it looks like the blog itself took 5 minutes to set-up and publish, the user experience is not as rich. One approach that can completely overhaul the “look” of your blog is themes, such as WordPress themes. Although free themes exist and are available to try out, it is worthwhile to spend a little for a premium theme that looks better and has more customizable features.

Many bloggers now use platforms like Wix or Squarespace which have some good looking themes, but these are the same kind that other users are using. At the very least, you should customize them to your brand with colors, different fonts, graphics, and layouts. If you need help, it may be a good idea to hire a web designer or graphic designer to make your blog stand out.

2. Poor legibility

Occupational therapists are pros at producing print media with exercise handouts and educational packets. For example, they should be at a large enough sized font based on the client and be at the appropriate reading level.

A common mistake that occupational therapy blogs make is having poor legibility. Just like how clients with low vision need adaptations to function, occupational therapy blogs – especially ones made for clients as the audience – should be legible.

Things to look out for are:

  • Small font size
  • Poor contrast (e.g., light pink on pink, white on pink is a popular color combination I see a lot on social media)
  • Lack of spacing, line breaks
  • Long paragraphs – of course if your blog is more “informal” then this isn’t an issue, but it is still difficult for the reader to follow
  • Limited use of bullets
  • Limited use of headers and titles
  • Too many distracting colors

1. Not testing on multiple devices

Back in the earlier days of the web, there were not that many web browsers and everyone consumed the internet on their web browser. These days there are mobile, tablets, large screens – such as TV, and eBook readers, and everything in between. While it may not be possible to format for every single device, blogs should be tested on at least mobile.

I often make this mistake when I preview on a minimum of 2 web browsers, but completely forget to test on mobile. Sometimes, content is difficult to read, has too little/too much spacing, renders incorrectly, or some items may not even render at all. This often happens with images, videos, and other multimedia. If you install new software such as WordPress plugin, it is crucial that you test how it looks before publishing it live.

As more of the Internet is consumed on mobile than desktop, this is not a step you should not skip.

Bonus

  • Not using spellcheck, fixing grammar, proof-reading.

We all are guilty of this, but one tip is to read your content outside of the editor on a webpage, in a different browser, or another device. I find that this helps me catch errors because it renders differently. Read over at least once after you have taken a break with fresh eyes before you publish so it’s easier to spot mistakes.